You know what’s funny about looking up a marketing agency? They’re supposed to be good at making themselves look impressive. So when you find one with a Facebook page that has one like, an Instagram with 22 followers, and a formal company incorporation that came with exactly ₹50,000 in starting capital — you sit up straight. Not because it’s embarrassing. Because it’s real.
Zecway is a small Bangalore-based creative and marketing firm. That’s the honest version. But there’s more going on under that surface, and it’s worth digging into — because Zecway is the exact kind of company that tells you a lot about where India’s startup and agency world actually lives, versus where the press releases say it does.
Quick Facts
| Detail | Info |
| Full legal name | Zecway Studio LLP |
| LLPIN | ACI-1103 |
| Incorporation date | June 30, 2024 |
| Registered city | Bangalore (Bangalore South), Karnataka |
| Registered address | No. 343, 1st Floor, Reddy Complex, BGS Hospital Road, Mylasandra, Bangalore – 560059 |
| Operating address | 9th Cross Road, BEML Layout 7th Stage, Bangalore |
| Paid-up capital | ₹50,000 |
| Founders | Anurag Gautam Sharma & Rajat Kumar |
| Employee count | 2–10 |
| Primary niche | Architects, interior designers, creative businesses |
| Stated approach | Neuromarketing + behavioral science |
| Social presence | Facebook (1 like), Instagram (@zecwaystudio, 22 followers), YouTube (@zecwaystudio) |
| Jobs posted since 2025 | 6 |
| Candidates hired | 0 (per Internshala) |
| Contact | zecway@gmail.com, +91 88674 76946 |
| Website | zecway.com |
The Name You’ve Probably Never Heard Of
Let’s get this out of the way. Zecway is not a famous agency. It’s not even a known agency, outside of maybe five or six job boards that have picked up their intern listings.
But here’s the thing — that’s kind of the story. Thousands of small agencies like this are launching across Bangalore every single year. Most of them disappear. A handful grow into something real. The question with Zecway isn’t whether they’re famous. It’s whether they actually know what they’re doing, and whether the bet they made is smart.
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Two Founders, One Vision, ₹50,000 in the Bank
On June 30, 2024, Anurag Gautam Sharma and Rajat Kumar officially registered Zecway Studio LLP with the Ministry of Corporate Affairs. The paid-up capital was ₹50,000 — roughly $600 USD. In Bangalore startup terms, that’s not seed funding. That’s two people deciding to make it official.
Now, ₹50,000 sounds tiny. And it is. But it doesn’t mean the agency is running on fumes. The LLP structure in India is lightweight by design — it offers liability protection and legal legitimacy without requiring large capital reserves upfront. Agencies routinely start this way. The real money comes through client retainers and project work, not the founding capital. Don’t confuse the registration number with the operating reality.
Still. Zero external funding, two designated partners, and a contact email that ends in @gmail.com. You do the math.
Before Zecway, There Was a History
Here’s something the basic company filings don’t tell you: Anurag Gautam Sharma didn’t just wake up one day and decide to start a marketing agency. This guy’s been building things since 2018.
According to professional records, he founded Zecway conceptually around January 2018 — well before the LLP was formally registered. He also co-founded something called Bees Group in February 2018, running it until around late 2020. Then there’s Suggaa, and its parent entity Suggaa Ventures Private Limited, which shows up in his director associations. He’s been its founder since February 2019 and currently serves as its founder and CMO.
That’s a lot of parallel ventures for one person. It either means someone with serious entrepreneurial hustle, someone who has trouble fully committing to one thing, or both simultaneously.
The Zecway LLP formally incorporating in mid-2024 suggests a renewed push — a moment where “we should make this official” became urgent enough to actually do. Rajat Kumar comes in as co-founder and designated partner. The office address is a first-floor spot in a commercial complex near BGS Hospital Road in Bangalore South. Not a glamorous location. A functional one.
The Niche They Picked Is Actually Clever
Most new marketing agencies in Bangalore make the same mistake. They say they’ll work with “anyone.” Startups, SMBs, enterprises, healthcare, education, fintech — you name it, they’ll market it. That’s not a strategy. That’s being a freelancer with a company name.
Zecway went narrower. Their Facebook page is pointed straight at one specific audience: architects and interior designers. The tagline? “You build visions. We build your brand.” That is not accidental copywriting. That’s a positioning decision.
Think about it for a second. Architects and interior designers are highly visual professionals. They live and die by portfolio presentation. They compete in a market where stunning imagery and compelling project stories are basically the product. Most of them have no idea how to market themselves online. They’re trained to draw, not to write Instagram captions or run Google Ads.
That’s a real gap. And a niche-focused agency that understands that world — the aesthetics, the project language, the client decision-making process — has a genuine advantage over a generic digital marketing shop.
Whether Zecway actually delivers on that angle is a different question. But the angle itself? Smart.
The “Neuromarketing” Pitch: Real Deal or Buzzword Game?
Okay, this is where things get interesting. And by interesting, I mean where you have to squint a little.
They “use the power of neuromarketing and behavioral research to design, digitize, and expand your business,” according to the description of their YouTube channel. That wording is virtually exactly the same in their intern listings.It’s clearly part of the brand identity, not just a one-off phrase.
Here’s what neuromarketing actually means: it’s the application of neuroscience principles to marketing — understanding how the brain responds to color, visual hierarchy, emotional cues, and decision triggers. Real neuromarketing involves EEG headsets, eye-tracking technology, and psychological research. Companies like Nielsen Consumer Neuroscience and McKinsey’s behavioral science teams have entire divisions doing this.
For a two-person agency based in a first-floor office on BGS Hospital Road, with ₹50,000 in capital and zero formally listed hires? The neuromarketing angle is almost certainly a more inspirational framework than operational reality. What it probably means in practice is: they think carefully about why visuals work, they understand psychological hooks in design, and they’re trying to apply those principles to their client work.
That’s not a scandal. That’s actually fine. The problem is calling it neuromarketing when it’s really “we think about the psychology of design.” In the Indian startup scene, overselling your methodology is practically a cultural norm. But you should know the difference when you’re evaluating them.
Neuromarketing is genuinely having its moment in India — the advertising industry here is valued at $11 billion and growing at 11.5% annually, and big brands are starting to pay attention to the science. But for a tiny agency? It’s branding positioning, not an actual service offering you can point to with data.
The Job Listings Tell the True Story
Want to really understand a small agency? Skip the website copy and read their job postings.
Zecway has put out six listings on platforms like Internshala and Weekday since 2025. Internshala publicly notes: candidates hired from these listings — zero. Not one. As of the data available.
What are they looking for? Motion graphics interns at ₹15,000–20,000 per month. WordPress developers. Graphic designers. A Business Development Associate at ₹3–4.6 lakh per year (roughly ₹25,000–38,000 per month). These aren’t roles for experienced senior professionals. These are growth-from-scratch positions.
The perks they advertise include: certificate, recommendation letter, flexible hours, informal dress code. Those last two tell you something about the work culture they’re trying to build. No corporate nonsense. Come in jeans, work on real projects. That’s genuinely appealing to fresh design graduates in Bangalore who want experience without the formality.
But zero hires from six listings is a notable data point. It could mean they’re picky. It could mean the application quality hasn’t matched what they’re looking for. It could mean the compensation isn’t competitive enough in a city where even mid-size agencies are fighting hard for design talent.
“Fortune 100 Brands” — That’s a Big Claim
The Weekday job listing for their Motion Graphic Designer position contains this line: “We work with startups, scaleups, and Fortune 100 brands to deliver bold branding, product design, experience marketing, and AI-driven solutions.”
Fortune 100 brands. From an agency that incorporated with ₹50,000, operates out of a first-floor commercial complex, and has a Gmail contact address.
I want to be fair here. It’s possible one of the founders has a connection to a large brand through a prior role or venture. It’s possible they’ve done a small project for a division of a large company. It’s possible this language was drafted aspirationally — as in, “the level of work we’re targeting” rather than “the clients currently on our roster.”
What it’s not is a verified track record. There are no case studies published. No client logos on any public page. No press coverage mentioning a Fortune 100 partnership. Until that changes, this claim should sit in the “take with a grain of salt” category.
Every small agency in Bangalore does some version of this. Big claims on small footprints are part of how you get to the table. But let’s call it what it is.
Bangalore Is the Toughest Market for This
Here’s context the agency’s own website won’t give you. Bangalore’s startup ecosystem is massive. The city attracts roughly 47% of India’s total startup funding. But it also has the highest number of closed startups in the country — 845 at last count.
Marketing agencies are even more densely packed. There are hundreds of creative agencies in Bangalore right now. Some are boutiques with ten years of history. Some are two-person LLPs that just filed paperwork last month. Clutch lists over 900 design companies in Bengaluru alone. The competition for clients is brutal.
Into this walks Zecway. One niche angle (architects and designers), a neuromarketing story, two founders, and a determination to carve out space.
The indie agency movement in India is real — 2024 was legitimately called a landmark year for independent agencies, with campaigns from boutique shops outperforming giant networks in creativity and agility. Small can win. But small has to be sharper, hungrier, and more specialized than everything else in the room.
What Actually Works in Their Favor
I’ve been blunt about the gaps. Let me flip it.
The architecture and interior design niche is genuinely underserved. Most marketing agencies don’t want to deal with a profession that moves slowly, charges by the project, and has clients who are other professionals (not consumers). Architects don’t go viral. They don’t do impulse purchases. They build long-term client relationships and live on referrals.
That sounds like a hard market to serve. But it’s also a sticky one. If Zecway lands a handful of solid architecture firms as retainer clients — firms that appreciate the focused expertise — those relationships could be durable. And design-sector branding is high-visibility work. A beautifully designed campaign for a top Bangalore architecture studio gets shared across professional networks fast.
Anurag’s multi-venture background is also worth something. He learned something from Suggaa and the Bees Group. You don’t keep starting companies without learning how to survive early-stage chaos. The fact that Zecway was conceptually alive since 2018 before being formally incorporated in 2024 suggests persistence, not impulsiveness.
And Bangalore itself, for all its competition, is also full of exactly their target clients. The city has hundreds of architecture studios, interior design firms, and creative businesses that are actively looking for marketing help and have no idea where to start.
Final Words
Zecway is a real company, not a scam. The MCA registration is legitimate, the founders are real people with professional histories, and the positioning — marketing for architects and designers, grounded in behavioral science principles — is genuinely thought through.
But it’s also a two-year-old LLP with barely any public social proof, zero publicly documented hires, claims of Fortune 100 clients that aren’t backed by visible case studies, and a neuromarketing angle that probably means “we think about psychology in design” rather than actual EEG labs.
My honest read? This is a real attempt at something specific. The niche makes sense. The founders have experience. The market exists.
Whether they can actually survive the Bangalore agency jungle, build a real client roster, and grow past the “two founders with a Gmail account” stage — that’s the open question. And it’s one that only time, client results, and actual work will answer.
Right now, Zecway is a bet. Whether it’s a smart one depends on how hard those founders are willing to work and whether they’re building a body of real client work or just updating job boards.
My opinion? The architecture niche is the right call. The Fortune 100 language needs to go until they can prove it. And someone should update the Facebook page.
FAQs
1. What exactly is Zecway?
It’s a small creative and marketing agency based in Bangalore, India. Full name: Zecway Studio LLP. They officially incorporated in June 2024 and primarily focus on branding, digital marketing, graphic design, web development, and content creation.
2. Who founded Zecway?
Two people: Anurag Gautam Sharma and Rajat Kumar. Both are designated partners of the LLP. Anurag has a longer entrepreneurial track record — he founded Zecway conceptually around 2018, also co-founded Bees Group, and is tied to Suggaa Ventures as well.
3. Is Zecway legitimate? Is it a real company?
Yes, it’s a real, legally registered LLP with the Indian Ministry of Corporate Affairs. Its LLPIN is ACI-1103. The registration is verifiable. Whether it delivers what it promises to clients is a separate question that would require actual client feedback to answer.
4. What kind of clients does Zecway work with?
Their Facebook and early branding targets architects and interior designers specifically. More recent job listings mention working with “startups, scaleups, and Fortune 100 brands,” though there’s no publicly visible case study evidence of large brand work.
5. What services does Zecway offer?
Branding, digital marketing, content creation, graphic design, web development, and motion graphics. They also claim to incorporate neuromarketing and behavioral science principles into their work.
6. What does Zecway mean by “neuromarketing”?
In their description, it refers to using principles from neuroscience and consumer psychology to guide design and marketing decisions — things like visual hierarchy, emotional triggers, color psychology. Don’t expect EEG equipment. Expect a design-psychology-aware approach to creative work.
7. How big is Zecway’s team?
Officially 2–10 employees. Based on their zero-hire record on Internshala and their founding structure, they’re likely operating with the two founders and possibly a few freelancers or very recent hires.
8. How can I contact Zecway?
Their public contact details: zecway@gmail.com, phone +91 88674 76946, website zecway.com. Their Instagram handle is @zecwaystudio.
9. Is Zecway good for architecture firms looking for marketing?
On paper, their niche positioning makes them more relevant to architecture and interior design clients than a generic marketing agency. Whether the execution matches the positioning is something you’d have to evaluate from their portfolio and direct conversations.
10. How long has Zecway been around?
The formal LLP was registered June 30, 2024. However, the brand and concept appear to have existed informally since around 2018 based on founder Anurag’s professional history.
11. Why did they choose BEML Layout as their address?
BEML Layout is a residential and commercial area in east Bangalore — not a marquee startup address like Koramangala or Indiranagar, but a functional, lower-overhead location. Makes sense for a bootstrapped early-stage agency.
12. Can Zecway help a small business outside India?
Theoretically yes — they work digitally. But with only a handful of people and no documented international portfolio, a small business outside India would be taking a bigger leap of faith than one in Bangalore where you can at least walk into the office.
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