| Quick Facts | |
| Detail Full Name | Info Superpages.com |
| Launched | 1996 (by GTE Directories) |
| Original Owner | Verizon Information Services |
| Current Owner | Thryv Holdings, Inc. (NASDAQ: THRY) |
| Parent Chain | GTE → Verizon → Idearc → SuperMedia → Dex Media → DexYP → Thryv |
| Monthly Traffic | ~342,000 visits (as of early 2025) |
| Domain Authority | ~85 |
| Listing Cost | Free (basic); paid upgrades available |
| US Only? | Yes |
| Sister Sites | YellowPages.com, DexKnows.com |
Nobody Brags About Being on Superpages. That Doesn’t Mean It Doesn’t Matter.
Here’s the thing about Superpages that nobody tells you. You won’t find small business owners on YouTube going “hey, my Superpages listing totally transformed my plumbing business.” Nobody’s making that video. But local SEO agencies are still quietly putting it on their citation checklists every single day.
That tension — between public irrelevance and behind-the-scenes utility — is basically the whole story of Superpages in 2025.
So let’s actually dig into it.
See also “Glorvix.com About Us: What They Say, What I Found, and What Doesn’t Add Up“
It Started With Phone Books. Obviously.
The year was 1996. GTE Directories — yes, that GTE — launched Superpages.com as an online extension of the print yellow pages empire. The internet was barely walking. Google didn’t exist yet. And somebody at GTE had the foresight to say “let’s put the phone book on the web.”
It was a genuinely decent idea at the time. Smart, even.
When Verizon absorbed GTE in 2000 and created Verizon Information Services, Superpages came along for the ride. At its peak, this thing was getting up to 10 million visits a month and powering directory listings on MSN, Lycos, and About.com. That’s not small potatoes. That’s a serious platform.
Verizon even boasted in 2001 that Superpages had more than doubled its visitors since January of that year, crossing 6.8 million unique monthly users. They were holding parties at their Texas headquarters about it.
Then the Corporate Ownership Blender Turned On
Everything that happened next is kind of a wild ride, and frankly it’s a miracle Superpages still exists at all.
Verizon spun off its directory business in 2006, creating Idearc Inc. Then Idearc went bankrupt in 2009 and emerged as SuperMedia. Then SuperMedia announced a merger with Dex One in 2012 — which also required a bankruptcy filing to pull off. Two companies, both already out of bankruptcy once, merging through another bankruptcy.
That’s not a business story. That’s a business fever dream.
The merged entity became Dex Media. Then Dex Media merged with YP Holdings in 2017 to form DexYP. Then they rebranded as Thryv in 2019 and pivoted hard toward being a SaaS small business management platform. Thryv now trades on NASDAQ (THRY) and reported $1.3 billion in revenue as of mid-2020.
Superpages still lives on under the Thryv umbrella. Alongside YellowPages.com and DexKnows.com.
It’s a survivor. Battered, renamed, re-parented multiple times, but still operational.
What Is Superpages Actually Doing Right Now?
Okay so let’s talk about what the platform actually is today, because the history stuff is fascinating but you’re probably reading this to figure out if you should bother listing your business there.
Superpages is a US-only local business directory. You search by business type and location. You get results with phone numbers, addresses, hours, website links, ratings, and reviews. It’s basically what Google Maps does, except without the map being the main thing, and without, y’know, a billion users.
The basic listing is free. You can claim it, edit it, add photos, manage reviews. There are paid upgrades if you want enhanced visibility. Businesses in up to five categories can be listed simultaneously, which is a nice touch for multi-service operations.
One thing worth knowing: Superpages validates your address against the US Postal Service database. So if you try to put something sloppy in there, it’ll push back. That’s actually good for data quality.
The Traffic Number Is Honest, And That Honesty Is Uncomfortable
In 2025, Superpages pulls around 342,000 visits per month. Down from the previous month. Down from the month before that.
Compare that to Verizon’s boasts of 10 million visits back in 2001-2002. That’s a long fall.
But here’s the context piece that most “is Superpages worth it?” articles skip. The traffic isn’t really the point anymore.
Citation signals — consistent mentions of your business name, address, and phone number across directories — still account for meaningful weight in local search rankings. Whitespark’s research pegged citation signals at around 7% of local pack ranking factors. That might sound small, but local search is competitive. Every percent matters.
Superpages is still considered a core citation source by serious local SEO practitioners. Its domain authority sits around 85, which is legitimately strong. And because it feeds data to affiliated publishers, a listing there can have a ripple effect well beyond the Superpages website itself.
The NAP Consistency Thing Is Real, and Superpages Messes It Up Sometimes
Here’s the frustrating side of all this. Superpages sometimes already has a listing for your business before you even touch the thing. Auto-generated from old phone directory data. Call tracking numbers from old Verizon or DexMedia advertising contracts. Outdated addresses from businesses that moved years ago.
That’s a local SEO nightmare. Inconsistent Name, Address, Phone — what the industry calls NAP — across directories actively hurts your rankings. Having two or three Superpages listings with different phone numbers is the kind of problem that takes a while to diagnose and longer to fix.
The Superpages portal lets you claim a listing, but historically the update process has been slow. One small business owner mentioned on Trustpilot that their listing update was sitting in a “pending” folder for two years. Two years.
That’s not great.
Who Still Uses Superpages As a Consumer?
Honestly? Probably not who you’d think.
Older demographics. People who remember when “look it up in the yellow pages” was a real sentence. Less tech-savvy users who don’t instinctively go to Google for everything. Certain industries — contractors, legal services, medical offices — still get traffic from directory-type searches because people searching for those things tend to be methodical, not just grabbing the first Google result.
There’s also a whole segment of people who end up on Superpages because Google serves it in search results. A Superpages results page may appear on page one of a search for a plumber in a mid-sized US city.That’s the domain authority doing its job.
The point isn’t that millions of people are typing superpages.com into their browser. The important thing to remember is that Superpages still appear, and if your listing is incorrect or absent, there is a gap in your local presence.
The Whole Duplicate Listing Problem Is Worse Than People Admit
Back when Superpages was under Verizon and then SuperMedia, they aggressively sold call tracking numbers to advertisers. These are phone numbers that get assigned to your ad to measure calls. The problem is that Superpages would create separate business listings for each tracking number.
So a business might have paid for advertising through SuperMedia and ended up with three or four Superpages listings with different phone numbers, all technically for the same location.
Those don’t automatically disappear when you stop paying for the ads. They just sit there, being wrong, confusing Google, hurting your local rankings quietly in the background.
If you’re doing a proper citation audit for a local business, cleaning up Superpages duplicates is a real task, not a theoretical one.
Paid vs Free: Should You Actually Spend Money Here?
The free listing is worth doing. Full stop. The time investment is maybe 20-30 ]]minutes to claim, verify, and fill out your profile properly. Five categories, complete address, phone, hours, website, a decent description, photos if you have them.
The paid advertising? That’s where it gets murky. Some businesses report decent returns, particularly in higher-value service categories where a single customer is worth a lot. Others report near-zero traffic and negative ROI. The conversion data from the early 2000s — when 53% of visitors supposedly made a purchase after using SuperPages — is ancient history at this point.
The truth is the paid tier hasn’t kept pace with what you can do with Google Ads or even Meta advertising for local businesses. You’re paying for a smaller, less measurable audience. Unless you’re in a very specific niche or a market where Superpages still has unusual traction, the free listing is your play.
You Can Do This Using Programs Like Yext, Moz Local, and Synup
One thing that’s changed the calculus on Superpages significantly is citation management tools. Yext lists Superpages as a supported publisher. Moz Local covers it. Synup does too. For around $14-30 a month, you can push your business information to Superpages and dozens of other directories simultaneously, keep it consistent, and suppress duplicate listings.
Managing a company with several locations or working as an agency that handles local SEO for clients is a very different discussion than manually claiming listings one at a time.Automation made the cost-benefit math of being on Superpages much easier.
The Thryv Angle Nobody Explains Clearly
When Thryv bought all of this and rebranded, the company essentially made a bet: the directory business was going to keep declining, so they needed to build a recurring SaaS revenue stream to replace it.
Thryv the software platform — pricing from around $199 to $499 per month — offers CRM, scheduling, payment processing, reputation management, and marketing tools for small businesses. That’s the future they’re betting on.
The directory assets — Superpages, YellowPages, DexKnows — are legacy revenue. Managed for cash flow while the SaaS business scales. That doesn’t mean they’re abandoning the directories tomorrow, but it does mean the investment in improving Superpages specifically is probably not the company’s top priority.
That matters if you’re expecting Superpages to get dramatically better or more prominent. It probably isn’t. It’s being maintained, not transformed.
So Where Does This Leave Your Business?
Here’s my honest take: Superpages falls into a specific category of business decisions that feel optional but actually aren’t.
Claiming your free listing, making sure the NAP is perfect, adding your categories and hours — this takes maybe half an hour and it’s done. You do it, you check it off the list, you don’t think about it again for six months. The citation signal is real, even if it’s modest. The duplicate listing risk is real too, so not engaging with Superpages doesn’t make you safer.
The paid advertising is a separate question with a different answer for every business. Most small businesses should skip it unless they have specific reason to think their customers are using the directory.
Superpages isn’t going to save your business. But an incorrect or missing Superpages listing can quietly hurt it. That’s the unsexy truth. And unsexy truths are still truths.
FAQs
1. Does Superpages still get real traffic?
Yes, around 342,000 monthly visits as of early 2025. Down significantly from peak years, but not zero.
2. Who owns Superpages now?
Thryv Holdings, Inc. (NASDAQ: THRY), a publicly traded company based in Dallas.
3. Is a Superpages listing actually free?
Yes. The basic listing is free. Enhanced and paid advertising placements cost extra, but you don’t need them for the SEO benefit.
4. How do I claim my Superpages listing?
Go to Superpages.com, click “Claim This Business,” enter your phone number, and follow the steps. Or go directly to the claim portal. You can also use Yext, Moz Local, or Synup if you want to manage multiple directories at once.
5. Will Superpages help my Google rankings?
Indirectly, yes. Local search rankings are influenced by citation signals that are consistent across directories.Superpages is one of the citation sources Google and other search engines reference.
6. What happened to Superpages’ parent company?
GTE → Verizon Information Services → Idearc (bankruptcy 2009) → SuperMedia → Dex Media → DexYP → Thryv. It’s a lot of corporate history for one directory website.A plumber search in a mid-sized US city might surface a Superpages results page somewhere on page one.
7. Can I remove my business from Superpages?
Yes. Go to the Superpages privacy policy in the footer to submit an opt-out. Or, since Superpages is affiliated with Yellow Pages, you can opt out through the Yellow Pages system.
8. How do I fix a wrong address or phone number on Superpages?
Claim your listing through the business portal and submit the corrections. Updates can be slow — sometimes stuck in “pending” for extended periods — so using a third-party tool like Yext can speed things up.
9. Does Superpages have a duplicate listing problem?
Yes, and it’s a real concern. Old call tracking numbers from Verizon/SuperMedia advertising contracts sometimes generated separate listings per tracking number. A proper citation audit should include checking for Superpages duplicates.
10. Should I pay for a Superpages advertisement?
For most businesses, probably not. The free listing gets you the citation value. Paid tiers have mixed results and struggle to compete with Google Ads or social media advertising for local ROI.
11. Is Superpages the same as DexKnows?
They’re sister sites under the same Thryv parent company, but separate directories with separate URLs. A listing on one doesn’t automatically appear on the other.
12. What information should I include in my Superpages listing?
Business name, complete address (or service area if home-based), primary phone number, website URL, up to five categories, business hours, and a detailed description. Photos help too.
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